Thanyapura signed a strategic cooperation agreement with CGDG Happiness Industry, aiming to build world-leading and domestic leading sport & health themed vacation projects
On December 27, Thanyapura World PTE. LTD. and Beijing Happiness Industry Management Company of China Green Development Investment Group Co., Ltd held a strategic cooperation signing ceremony at the Hilton Wen’an, and the two parties will jointly build a first-class themed healthy lifestyle system in the future. This signing is of strategic significance to the development of Thanyapura in China, and the two parties will give full play to their respective advantages hence achieve optimal cooperation.
With the increasing demand for a healthy lifestyle, the integrated development of sports, health and tourism has increasingly become a new trend in the travel industry.
China Green Development Group Co., Ltd. takes green development as its core concept, takes green real estate, modern service industry, green energy and strategic emerging industries encouraged by the state as its development direction, and is committed to creating an investment group focusing on green industries. Beijing Happiness Industry Management Company of China Green Development Investment Group Co., Ltd. is a professional management company responsible for the happiness industry of the Group. Its business covers four sectors: hotel, commerce, cultural tourism and property.
Thanyapura is a world-leading Sport and Healthy Lifestyle Hospitality Group. Our most prominent business, Thanyapura Sports & Health Resorts, provides a unique service model and brand concept for the global sports and health market, and will also bring this new healthy lifestyle and active vacation experience to Chinese consumers, aiming to optimize people’s lives, improve people’s sports ability and physical and mental health, stimulate inspiration, encouraging people live a healthier lifestyle.
Mr. Philipp Hardenberg, Executive Chairman and President of Thanyapura, has conducted in-depth discussions on future cooperation projects with Mr. Jinghai Li, Chairman of CGDG Happiness Industry.
In the future, the two parties will give full play to their advantages in resources, brands, technologies and talents advantages, deeply exert strategic synergies, therefore, enhance the depth and breadth of cooperation. By carrying out extensive cooperation in multiple fields, aiming to build world-leading and domestic leading sport & health themed vacation projects and operation management platforms, and provide a new paradigm of green low-carbon, sport & health, and vitality holiday life.
In the early stage, the two parties mainly focus on the development and operation of three vacation resorts under CGDG Happiness Industry, namely, Wen’an in Hebei, Sanya in Hainan, and Qiandao Lake in Zhejiang, to conduct all-round and in-depth cooperation with professional sports training, healthy diet, mind management, lifestyle medicine, hospitality and education etc, building world-class and domestically leading sports themed entertainment resorts with first-class resort entertainment facilities, high-end supporting services and high-quality dynamic lifestyle experience.
Based on good trust, the two parties will jointly build the top national sports, leisure and health destinations in the industry, leading the new trend of customized healthy vacation lifestyle, and jointly promote the high-quality development of sport & health vacation business in China.