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破维,开新局! Opening a new phase

开新局:THANYAPURA塔亚普拉出席2021亚太酒店与地产合作论坛
Opening a new phase: Thanyapura attended the 2021 Asia Pacific Hotel and Real Estate Cooperation Forum

以“破维,开新局!”为主题的2021亚太酒店与地产合作论坛(APCF),于11月2日-3日在上海盛大开幕。APCF致力于促进亚太地区住宿、餐饮、旅游与产业地产的多边合作与可持续健康发展,搭建文明互学互鉴、共同发展的平台。现场,超过200名来自酒店餐饮、文旅地产等行业的专家代表共同出席,探讨“坚守与创新、迭代与拐点、洞察与复苏、高质量发展”等行业热点话题,众多酒店嘉宾针对疫情常态化下的酒店行业发展新赛道、新跨界、新合作和新格局发表感想。THANYAPURA塔亚普拉运动健康度假区执行主席兼总裁菲利普·哈登伯格出席此次论坛。

The 2021 Asia Pacific Hotel and Real Estate Cooperation Forum (APCF), with the theme of “breaking dimension and opening a new phase”, was grandly held in Shanghai from November 2nd to 3rd. APCF is committed to promoting multilateral cooperation and sustainable and healthy development of accommodation, catering, tourism and real estate in the Asia Pacific region, and building a platform for civilization, mutual learning and common development.
At the scene, more than 200 expert representatives from hotel catering, tourism real estate and other industries attended to discuss the hot topics of the industry such as “persistence and innovation, iteration and inflection point, insight and recovery, and high-quality development”. Many hotel delegates expressed their opinions on the new track, new cross-border, new cooperation and new pattern of the development of the hotel industry under the normal situation of the epidemic. Philipp Graf von Hardenberg, Executive Chairman and President of Thanyapura Sports and Health Resort, attended the forum.

将“运动、健康、旅游”三大产业融合的THANYAPURA塔亚普拉,积极关注并不断推进安全、健康、快乐的可持续性的生活方式。如今,THANYAPURA塔亚普拉已经成为全球唯一一家集酒店、专业运动训练、健康体检、心灵管理、国际教育于一体的健康度假综合体,持续为热爱运动、关注健康的人们和专业运动员提供一流的设施和相关配套服务,引领定制化健康生活方式酒店服务的新潮流。

Thanyapura integrates the three major industries of “sports, health and tourism”, has been actively paying attention to and promoting a safe, healthy happy and sustainable lifestyle. Today, Thanyapura has become the world’s leading health resort complex integrating hotel, professional sports training, physical examination, mind management and international education. It continues to provide first-class facilities and related supporting services for people who love sports and care about health and professional athletes, leading the new trend of customized healthy lifestyle in hotel service industry.

后疫情时代,世界正在经历大变革,各行各业都出现了困难和挑战,必须积极地寻找破局之道方能适应新环境。在菲利普看来,就当前的情况而言,酒店必须“开新局”才能获得新发展。
酒店业从其诞生之日,便是“以人为本”的行业,酒店是人与人之间的服务及沟通,有温度的关怀尤为重要,常常有客人因为服务而坚持选择某一家酒店,并且好的口碑也可以不断传播。酒店及管理者更要持之以恒地关怀员工,让员工时刻保持积极性,这样也使员工可以更加热情真挚地对待客人。所有这一切都不单单是是靠数字化能完美实现的,所以,在数字化之上坚持做好“以人为本”,是“开新局”的一种思路。

In the post epidemic era, the world is undergoing great changes, and there are difficulties and challenges in all walks of life. We must actively find ways to break the situation in order to adapt to the new environment. In Philipp’s view, under such circumstances, hotels must “open a new phase” in order to have new development. Since its birth, the hotel industry has been a “people serving people” industry. Interpersonal communication and human touch are particularly important. It is quite common that guests insist on choosing to stay with a same hotel because of service, and good reputation can be continuously spread. On the other side, the hotel and managers need to care for employees and keep them motivated at all times. Then the employees treat guests more warmly and sincerely. All this can not be perfectly achieved only by digitization. Therefore, adhering to “people serving people” on digitization is an idea of “opening a new phase”.

“碳达峰”、“碳中和”被中国的企业不断提起,这彰显了中国政府对于环保事业的决心和信心,也对在华企业提出了可持续发展的新要求。THANYAPURA塔亚普拉也会将可持续发展的理念带到在华的项目,在自身坚持做好环保的基础上,也将这样的理念通过酒店的设施与服务带给客人,对客人进行低碳、可持续发展理念的传播,一起守护我们的社区和家园。

“Carbon peak” and “carbon neutralization” have been constantly mentioned by Chinese enterprises, which not only demonstrates the determination and confidence of the Chinese government in environmental protection, but also puts forward new requirements for sustainable development for enterprises in China. Thanyapura will also bring the philosophy of sustainable development to projects in China. On the basis of adhering to environmental protection, it will also bring this philosophy to guests through hotel facilities and services, spread the philosophy of low-carbon and sustainable development to guests, and protect our community and home together.

作为运动健康度假区引领者的THANYAPURA塔亚普拉,将破旧思、开新局,继续致力于提供个性化运动、健身、营养和生活方式等服务,优化人们的生活方式。

As the leader in the segment of sports and health resorts, THANYAPURA will continue committed to provide personalized sports, fitness, nutrition and lifestyle services to optimize people’s lifestyle.